Why do so many shoppers leave right before finishing their buying? While some were ‘just browsing,’ the most likely scenario is that the checkout experience was poor. Slow load times, tedious information entry, and limited payment options are all enough to make a customer think twice.
The checkout page optimization is a frequently ignored area for retailers looking for routes to improve online revenue. Instead, many online business owners spent their time on perfecting website. Like, creating beautiful designs, site experiences and merchandising product to push customers down a purchase funnel.
There are many ways to increase consumer trust with your product at the checkout page. Further, there are multiple ways to reduce abandoned carts on the product page, in the shopping cart, and at checkout.
Keep reading to discover winning strategies to optimize your e-commerce checkout experience.
- Design for simplicity
Once your buyer is on the checkout page, the sole focus should be on completing the order. With the cart and basket pages, the key is to keep things as simple as possible. Remove unnecessary clutter and make checkout page very obvious and clear.
- Reward Customer Registrations but don’t demand them
Some e-commerce checkout pages allow clients to create an account during their first checkout. This effectively cuts their effort in half. If you want them to sign up, try sweetening the deal. Giving customers a registration incentive such as 15% off their first purchase is a good exchange for their effort.
- Make the customer feel safe and secure
- Offer multiple payment options
In addition to the standard credit cards like Visa, MasterCard, American Express, we advise offering at least one other payment option. Some customers only prefer one payment method over another, while others like to feel free to choose how they pay.
Offer various payment options such as PayPal, Google Wallet, or any one of the hundreds of other options out there.
- Help them to solve errors
When a customer finds some errors during checkout, the error message should not be generic. Instead, it should give a short explanation of how to solve the specific issue. This will reduce customer frustration and keep them moving along with their checkout journey.
- Confirm the order summary
A simple order summary page is an easy method to confirm the details of your consumer’s order and give them a last chance to fix any errors in their order.
Include the product image, name, price, and quantity, as well as billing information and shipping information. This step can also reduce unnecessary calls or emails to your customer service team.
All in all, your e-commerce checkout page is the essential part of your online shopping store. You cannot win sales and grow your market if you cannot get customers to convert.
Trust is the most important in any business activity. Every small error or disturbance can create a severe impact on your bottom line. Get as much feedback and response from customers on the user experience as you can. It will help you to identify every possible area to reduce friction and optimize your checkout page.
If you make e-commerce checkout page optimization a priority, it won’t be long until you see a loss in the number of abandoned carts.